Twitter Acquires Revue – Publication Publishing Startup

Twitter Acquires Revue – Newsletter Publishing Startup

Twitter introduced they bought an organization named Revue that facilitates the publication and monetization of newsletters. Twitter acknowledged that the longer term integration between Revue and Twitter will make it simpler for readers to seek out and subscribe to newsletters.

Revue at present fees 5% of e-newsletter income.

In accordance with Twitter, they perceive their position as one which helps publishers create and share content material in addition to develop an viewers. A e-newsletter administration service represents a approach for Twitter to increase that assist in a helpful method.

In accordance with Twitter:

“Twitter is the place individuals go to see and discuss what’s occurring on the earth. It’s the place writers, specialists and curators – from particular person creators to journalists to publishers themselves – go to share their written work, spark significant conversations and construct a loyal following.

…it’s crucial we provide new methods for them to create and share their content material, and importantly, assist them develop and higher join with their viewers.”


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What’s Revue?

Revue is an finish to finish e-newsletter publication software program as a service app. It offers a touchdown web page, analytics and a full suite of e-newsletter instruments from publication to listing administration, in addition to monetization.

Beginning a e-newsletter is free and the one paid element is when the e-newsletter is monetized, which is 5% of earnings.

Revue is a competitor to companies like MailChimp, MailPoet and Sendgrid, paid companies for managing, monetizing and mailing newsletters. Every of these companies not solely eat into into e-newsletter subscription income but additionally lower into the time it takes to handle and publish a e-newsletter.

Revue makes it simpler to write down, edit, handle, e-mail and monetize a e-newsletter from a single service by integrating a number of companies wanted to run a profitable e-newsletter. This significantly simplifies the method of publishing a e-newsletter and makes it enticing by itself.


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A future integration with Twitter to assist with rising an viewers will make Revue much more enticing than it already is.

Screenshot of Revue Publication Editor Console

Screenshot of Twitter Revue

The e-newsletter console provides all the usual enhancing options that e-newsletter publishers anticipate. Modifying and formatting a e-newsletter is similar to the expertise of working inside WordPress publishing dashboard, solely simpler.

For instance, including media is as straightforward as dragging and dropping into the e-newsletter composer. Including movies is so simple as copy/pasting a URL, with out the necessity to use embed codes.

Twitter Integration with Revue

Twitter introduced intentions to make it straightforward for an viewers to find and subscribe to newsletters. This transforms Twitter right into a extra essential approach for publishers to develop and monetize their audiences.

The announcement states:

“Our purpose is to make it straightforward for them to attach with their subscribers, whereas additionally serving to readers higher uncover writers and their content material.

We’re imagining a number of methods to do that, from permitting individuals to enroll in newsletters from their favourite follows on Twitter, to new settings for writers to host conversations with their subscribers. It’s going to all work seamlessly inside Twitter.”


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Twitter Expands Footprint Past Social Media

Twitter already has invested in firms that assist the enterprise side of managing and publishing tweets.

Revue represents a brand new course for Twitter that helps publishers who already depend on Twitter for promotional efforts to additional develop their revenues by way of newsletters.

Revue additionally represents a approach for Twitter to broaden its income stream past promoting.


Learn the official announcement:
Making Twitter a Better Home for Writers

Learn extra about Revue:

supply : searchenginejournal

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