TikTok Development Report: Content material Concepts For 2021

TikTok Trend Report: Content Ideas For 2021

TikTok’s new development report supplies perception into the sorts of content material more likely to generate probably the most engagement in 2021.

Figuring out which subjects are resonating with TikTok customers can assist entrepreneurs keep forward on the platform and join with extra shoppers.

TikTok analyzed a yr’s value of efficiency knowledge to establish which classes grew probably the most and which of them remained constantly well-liked all through 2020.

“These classes will proceed to form the platform in 2021, however on the identical time, we count on the TikTok neighborhood to give you many extra new tendencies and subjects. They all the time do.”

The report begins with an enormous image take a look at the highest ten hottest content material classes, and prime ten development classes.

TikTok Trend Report: Content Ideas For 2021

TikTok’s development report branches off into a set of regional reviews the place entrepreneurs can study what audiences of their geographic space are curious about.

What follows is a deep dive into the North American report, which covers TikTok tendencies within the USA and Canada.

TikTok Development Report For USA & Canada

TikTok’s development report for North America identifies the 4 most consumed and quickest rising content material classes out of dozens of present classes:

  • House & Backyard (+156% development)
  • Tenting (+113% development)
  • Video Sport (+104% development)
  • Cooking (+57% development)

House & Backyard

With a lot of North America working remotely, the house is the place individuals are spending most of their time. And TikTok is the place they’re turning to for renovation inspiration.


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This previous yr has pushed vital development in engagement in TikTok’s dwelling & backyard class. These specific hashtags are producing probably the most engagement:

  • #homerenovation
  • #homedecor
  • #homeimprovement
  • #bedroomcheck
  • #makeover
  • #painter
  • #diyproject

When creating dwelling & backyard content material, TikTok recommends capturing not solely the completed product however taking audiences on your complete journey.


TikTok customers in North America are longing to journey once more, as evidenced by the expansion of engagement within the tenting class.

These specific camping-related hashtags are producing probably the most engagement

  • #open air
  • #tiktoktravel
  • #overlanding
  • #jeeplife
  • #campinghack
  • #offroading
  • #lifehacks
  • #survival


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Entrepreneurs can capitalize on customers’ love for out of doors videography by serving to them become involved themselves.

TikTok recommends creating content material that empowers audiences to take that first step or evokes veterans to take their out of doors adventures even additional.

Video Gaming

Gaming is wildly well-liked on TikTok.

That features footage of video video games, like customers’ proudest achievements, in addition to content material about video video games, corresponding to customers recreating gaming eventualities in actual life.

These particular gaming-related hashtags are producing probably the most engagement on TikTok:

  • #fortnite
  • #gaming
  • #minecraft
  • #amongus
  • #callofduty
  • #gamer
  • #xbox
  • #twitch


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TikTok says the expansion of gaming content material presents a “huge” alternative for manufacturers throughout all verticals.

Admittedly it might take effort and time on the a part of entrepreneurs to know the gaming neighborhood, however this will likely be “paid again and extra” with a loyal viewers of followers.


TikTok is turning into a house to revolutionary newbie cooks serving to others with easy-to-learn recipes.

Extra time at dwelling over the previous yr means extra time within the kitchen, and TikTok is the place individuals are more and more turning to for meal inspiration.

These particular cooking-related hashtags are producing probably the most engagement on TikTok:

  • #recipe
  • #tiktokfood
  • #foodies
  • #masterchef
  • #quickrecipes
  • #easyrecipes
  • #ramsayreacts
  • #learnontiktok


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Entrepreneurs can make the most of the expansion of cooking content material by creating informative content material round getting ready meals and utilizing completely different kitchen instruments.

Supply: TikTok For Business

supply : searchenginejournal

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