Google: Patents Are Not At all times Utilized in Search

Google: Patents Are Not Always Used in Search

Google’s John Mueller advises web site house owners to be conscious that not every little thing the corporate patents is utilized in search outcomes.

Mueller’s actual quote on this topic is as follows (extra context accessible within the subsequent part):

“However simply because it’s patented from Google, and perhaps even from somebody who works on search, doesn’t imply that we really use it in search.“

That is acknowledged by Mueller in the course of the Google Search Central web optimization hangout recorded on February 5.

An web optimization named Neeraj Pandey requested a query about picture recognition and whether or not Google can perceive what’s occurring in a picture.

In response Mueller says even when Google is able to doing one thing there’s no assure the know-how is being utilized in search. That applies to know-how Google owns patents for as effectively.


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Listed here are the total particulars of Mueller’s response.

Google’s John Mueller on Patents

Google & Picture Recognition

Addressing the unique query, Mueller says it’s potential Google can pull info from objects in a picture, nevertheless it possible wouldn’t override different rating elements.

It’s extra one thing that might be used as a tie breaker. If a number of pictures have equal rating alerts, picture recognition could also be used to find out which one is extra related to the question.

Nevertheless, Mueller is just hypothesizing, as he says he’s not sure whether or not picture recognition is utilized in search rankings.

“It’s actually potential to some extent to drag out some extra info from a picture. Which might be objects within the picture or what is going on within the picture. However I don’t know if that might override any of the opposite elements that now we have there.

My understanding is that is most likely one thing that might be extra on the aspect – if now we have a number of pictures that we expect are equal, and we will clearly inform, one way or the other, that this one is extra related as a result of it has the objects or the actions that somebody is trying to find, then perhaps we’d use that.

However I truthfully don’t know what we’ve introduced in that space or what we’re really utilizing for search there.”


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Google Patents & Search Rankings

Mueller turns his reply towards different issues which can be theoretically potential, equivalent to know-how and totally different processes that Google owns a patent for.

Not every little thing is sensible for search, Mueller says. Whereas some patents do get utilized in search outcomes, the existence of a patent shouldn’t be taken as affirmation of what Google is utilizing and never utilizing.

“The factor to remember is there are a variety of totally different parts which can be theoretically potential that could be achieved in client gadgets. There are many issues which can be patented which can be on the market which can be theoretically potential.

However simply because it’s potential in some cases doesn’t imply that it is sensible for search. And we see that loads with patents in terms of search the place somebody will patent a extremely cool algorithm or setup which might have an implication for search.

However simply because it’s patented from Google, and perhaps even from somebody who works on search, doesn’t imply that we really use it in search.”

Hear Mueller’s full response within the video beneath:

supply : searchenginejournal

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