Google: No web optimization Profit to Audio Variations of Textual content Posts

Google: No SEO Benefit to Audio Versions of Text Posts

Google’s John Mueller says there’s no inherent web optimization profit to including an audio model of a text-based internet web page.

This matter is mentioned through the Google Search Central web optimization hangout recorded on February 12.

The next query is submitted to Mueller:

“Would including an audio model of a web page’s content material assist with search in any approach? Apart from the plain accessibility enchancment.”

Including an accompanying audio recording to a written publish is one thing extra publishers have been doing as of late.

Is it serving to these publishers in search rankings?

Right here’s what Mueller has to say.

Google’s John Mueller On Audio + Textual content Content material

Not like photograph and video, Google doesn’t do something particular with audio content material.

Audio content material is just not processed individually by Google. At most it may be seen as a bit of video content material which may lead to a video snippet.


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Mueller says, so far as what he is aware of, including an audio recording to a textual content publish doesn’t assist or damage rankings.

“So far as I do know we don’t do something with audio variations of content material. We additionally wouldn’t see that as duplicate content material, so it’s not that you must keep away from that.

I imply, duplicate content material itself isn’t one thing you actually should keep away from, however even for those who wished to keep away from the scenario that you just’re abruptly rating for a similar issues with completely different items of content material, the audio model is one thing that we, so far as I do know, wouldn’t even course of individually.

At most we’d see that as a bit of video content material and present that additionally with a video snippet. However, basically, it wouldn’t assist or detract from a web page’s total rating.”


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Mueller is about to maneuver on to a different query when an web optimization named Robb Younger jumps in to ask for clarification.

He asks: Doesn’t including an audio recording do something for web optimization?

Is a web page not seen as increased high quality when it has textual content and audio as in comparison with simply textual content?

Mueller stays agency on the reply he initially offered. Google doesn’t view a web page as increased high quality as a result of it has a number of forms of content material.

Nonetheless, there may very well be oblique advantages such because the web page getting shared round extra.

“I don’t suppose we might take a look at that and say: “oh there are completely different sorts of content material right here, it’s a greater web page due to that.”

It may be that there are oblique results, like if customers discover this web page extra helpful they usually suggest it extra, that’s one thing that might have an impact.

Nevertheless it’s not the case that we take a look at the forms of content material on a web page and say: “oh there’s two varieties versus 5 varieties, the one with 5 varieties is healthier.””

Lastly, Mueller provides there are advantages related to including photos and/or video to an internet web page as a result of these content material varieties can every rank independently.

There’s no separate set of search rankings for audio content material.

“I feel it’s a bit completely different with video and pictures in that photos and video themselves can rank independently. Like in picture search and video search you’ll be able to have the identical piece of content material be seen in these different surfaces. However for audio we don’t actually have a separate audio search the place that web page may additionally rank.

The closest that might come there may be the podcast search that we’ve got, or the podcast one field factor, however that’s actually tied to the podcast content material sort the place you might have a feed of podcast data and we will index it like that. However simply having audio on a web page by itself, I don’t suppose that may change something routinely in our programs.”


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supply : searchenginejournal

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