Google is sharing insights about trending searches in Google Maps, a uncommon set of search information which can help native entrepreneurs.
Native search information for the month of January historically presents a glance into peoples’ New Yr’s decision plans, with searches for gyms, wholesome eating places, winter holidays, and varied types of self enchancment spiking throughout this month.
Distinctive to January 2021, this set of Google Maps search information presents a glance into what individuals are doing after they depart the house throughout a time when journey is discouraged.
The info reveals individuals are doing plenty of the identical issues they do each January, with a unique method to it this yr.
As an alternative of looking for worldwide journey locations, individuals are looking for native journey. As an alternative of looking for the closest fitness center, individuals are looking for at-home exercises.
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Right here’s a deeper look into January 2021 Google Maps search traits.
Google Maps Trending Searches
Google’s information on trending searches in Maps compares December 2019-January 2020 vs. December 2020-January 2021 to establish which queries are up (or down) this yr.
Persons are centered extra on native journey this yr than worldwide journey.
Searches for international locations exterior one’s hometown stayed flat this January. This may be attributed to COVID-19 journey restrictions.
For comparability, in January 2020 Maps searches for worldwide locations elevated by 65% over the earlier month.
Searches for native mattress and breakfasts have elevated by 20% in January 2021 in comparison with late 2020, which is an indication that peoples’ journey habits have shifted nearer to dwelling as a substitute of internationally.
Google notes that ski resorts are trending “in an enormous method” on Maps. Searches for ski resorts are greater than twice as excessive as they had been in January 2020. That is probably as a result of snowboarding is a socially distant exercise.
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New Yr’s Resolutions
Search traits in January have traditionally been consultant of peoples’ New Yr’s resolutions plans – comparable to consuming much less, consuming higher, and exercising extra.
The question “Dry January” tends to spike in January as individuals vow to abstain from alcohol within the month following the vacation season.
Many fewer individuals are taking the dry January problem this yr it appears, as searches for wine outlets are liquor shops dropped by 11% and 6% in comparison with December. Final January searches for each queries had been down almost 40% in comparison with the earlier month.
Maintaining a healthy diet stays a precedence within the month of January, as searches for “wholesome” choices spiked by 46% at first of the month in comparison with December.
Nevertheless, Google notes individuals’s urge for food for sweets is up this yr. Searches for ice cream outlets are up by 10% in comparison with December.
Searches for quick meals eating places are likely to plummet in January, however that’s not the case this yr.
In January 2020 searches for quick meals eating places had been down by 20% in comparison with the earlier December. This yr searches for quick meals dropped by 1.5% from December to January.
Searches associated to exercises and train remained excessive this yr. Queries for native gyms elevated by about 25% from December to January.
In what could also be an instance of the recognition of at-home exercises, Google says searches for mountain climbing areas didn’t see their normal improve this yr – a 16% improve in comparison with final yr’s 55% improve. Native restrictions could also be an element right here as properly.
For extra on Google Maps traits, see Google’s weblog put up here.
supply : searchenginejournal