Breaking SEO News – Bing is Caching AMP (SEARCH MARKETING SCOOP 17)
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This week David Bain welcomes 2 guests:
– The Head of Evangelism for Search at Microsoft, Christi Olson
– A writer of all things search for TheSEMpost, Jennifer Slegg
== STORY 1: 01:15
** Bing Ads add a competition tab **
On Monday, Bing Ads announced
3 new AI-driven features – including a competition tab,
where you can keep track of how you are performing,
versus the competitors.
What’s this one about?
What does this mean for paid search marketers?
== STORY 2: 06:05
** Google are testing image-based sub-categorisation **
What’s this one all about?
Why are Google doing this?
Is this likely to be rolled-out for different industries?
Is this something that SEOs can leverage?
== STORY 3: 13:59
** Bing has added text transcription to its image analysis capabilities **
Have you seen Bing’s image search recently dear listener?
I haven’t been on there for a while…
I’m impressed by:
– Pages using this image
– Related images
How can organic digital marketers take advantage of image search?
== STORY 4: 18:45
** Is the targeting of paid search marketing moving from away keywords to audiences? **
There are plenty of articles around at the moment that talk about shifting from keywords to audiences with your targeting. Is this really a good thing for most paid search marketers to be doing at the moment?
What is causing this?
BONUS BREAKING NEWS: 25:54 – Bing is Caching AMP
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